About Susan Campbell                                         

As the Word Gardener, Susan Campbell has cultivated proficiencies in sales promotion, direct marketing, branding, shareholder communication and press relations that since 1991 have been applied to independent writing assignments for financial services companies or their marketing agencies.

Her prior corporate career spanned more than a decade in Boston's financial center. As vice president of one small mutual fund company, she managed marketing and shareholder communications, directing all creative services, initiating an in-house press relations effort and managing a staff of eight.

At another well-known investment complex, her direct marketing efforts captured $500 million annual IRA business, with a single campaign generating more than $17 million. The direct mail production procedures and measurement standards she practiced remained in use for many years.

• Graduate of Coe College, Cedar Rapids, Iowa                            
• B.A. Psychology, English minor
• Former Limited Principal, Series 23
• Knowledge of The Chicago Manual of Style and AP Stylebook